Guwahati: Elon Musk, Twitter’s sole director, will begin offering three distinct colours for verified accounts the following week.
The initiative for verifying accounts on Twitter is about to go live.
Elon Musk, the company’s CEO, announced it on the microblogging platform. We apologise for the delay, but we plan to launch Verified on Friday of the next week, he wrote in a post.
The SpaceX owner added, “Gold checks for businesses, grey checks for the government, blue checks for people (famous or not), and all confirmed accounts will be manually authenticated before check activation.”
He has previously tweeted on the use of various colours for various organisations and people, but only recently did he go into more detail.
“All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective.” He tweeted.
The Verge reported that despite warnings from Twitter’s own trust and safety personnel, the microblogging platform’s “Twitter Blue” subscriptions went live.
Following that, several “verified” accounts started to imitate well-known figures or brands.
The commotion started when a phoney Nintendo account released an image of the well-known video game character Mario giving the Twitter bird the middle finger.
Another phoney Twitter account for the pharmaceutical corporation “Eli Lilly” has also surfaced. The fact that insulin was now free has been tweeted.
The Verge said that this drove many advertisers away from the platform.
Musk then quickly abandoned the 7.99 USD service once it had been introduced.
Musk had taken the matter in his own hands and tweeted that any account that tried to impersonate someone else would be disabled, unless its user declared it as a parody account.
Regarding the existing approach of multi-colored verification, Musk described it as “painful, but necessary.”
He stated that a “further description” of the operation of the system would be released “next week.”