Assam: Silchar, Assam’s second-largest city, known for its broken roads and rampant traffic violations, recently witnessed an unconventional yet impactful campaign aimed at raising road safety awareness. JamBox Films, a creative group from the city, captivated the public with an innovative approach by employing Yamraj, the mythological god of death, to spread the message of road safety.
A member of the team, dressed as Yamraj, was seen managing traffic on the busy streets of Silchar, requesting commuters to follow traffic rules and urging two-wheeler riders to wear helmets. The sight of the iconic figure halting vehicles and addressing violators brought both amusement and curiosity among passersby, sparking lively conversations about road safety.
Interacting with commuters, ‘Yamraj’ humorously announced that he had been specially assigned to Silchar to keep a close eye on rule-breakers. The initiative, which was captured in a video, quickly went viral on social media, gaining widespread praise for its creativity and timely relevance.
The campaign’s novel approach has successfully highlighted the critical issue of road safety in Silchar. However, the true success will be determined by the long-term behavioral changes among the city’s motorists. For now, JamBox Films has ignited an important conversation in a city plagued by traffic woes. Whether Yamraj’s presence can inspire lasting discipline on the roads remains to be seen.
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