Guwahati: Jio Platforms Limited (“Jio”) and Manchester City have established a new regional collaboration under which Jio, the nation’s top provider of digital services, would serve as the club’s official mobile communications network partner in India.
The leading sports and Entertainment Company in India, Reliance, enabled and supported the relationship through RISE Worldwide. By working together, Man City and Jio will create a range of entertaining experiences that fans can enjoy through Jio’s digital ecosystem, which includes JioTV, MyJio, Jio STB, JioEngage, and other applications and platforms, in addition to special giveaways and in-store promotions.
In accordance with the new agreement, Man City’s OTT platform CITY+ will be integrated into JioTV, giving Indian supporters additional access to exclusive club content like match highlights, live Manchester City Women’s team and Elite Development Squad fixtures, matchday content, and City Studios documentaries. With over 350 million downloads, JioTV is the second-largest OTT platform globally and is the leading digital video platform in India. It offers users access to over 900 channels in 16 languages across 12 genres.
As part of the new agreement, Jio’s associate brands, RISE and Viacom18, will also utilise multiple partnership rights across their football and sports services in addition to the Jio brand appearing throughout the club’s in-stadia and digital assets.
Akash Ambani, Chairman of Reliance Jio Infocomm Limited (a wholly-owned subsidiary of Jio Platforms Limited), said: “We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives. We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
Ferran Soriano, Chief Executive Officer, of City Football Group, said: “We’re pleased to welcome Jio as an Official Partner of Manchester City today. The Club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership.”