National Desk, 25th February: Prime Minister Narendra Modi’s recent revelation of the National Creator’s Award during his Mann Ki Baat address has set off waves of excitement across the Indian social media sphere.
This pioneering initiative seeks to honor and celebrate the talents and abilities of India’s burgeoning community of online influencers, representing a significant stride towards acknowledging their contributions and potential.
India stands proud as one of the world’s largest and fastest-growing social media user bases, boasting over 622 million active users. Within this vibrant landscape, a diverse array of content creators has emerged, spanning entertainment, fashion, education, social commentary, and beyond.
Armed with little more than a smartphone and boundless creativity, these individuals have captivated millions, shaping trends, influencing opinions, and even driving economic growth.
Despite their undeniable impact, social media influencers often operate within an unregulated and under-appreciated realm. The National Creator’s Award seeks to bridge this gap by formally recognizing their talent, dedication, and positive contributions. Such recognition can serve as a powerful motivator, inspiring aspiring creators and fueling the growth of India’s creator economy.
The Ministry of Electronics & IT (MeitY) has announced that the new award aims to spotlight the diverse talent shaping India’s trajectory and championing positive societal change and digital innovation. Prime Minister Narendra Modi has consistently championed the transformative potential of the creator economy, according to a ministry statement. In alignment with this vision, MyGov India has launched the National Creator’s Award to applaud digital trailblazers and content creators for their significant contributions to India’s digital landscape.
The award ceremony will spotlight outstanding creativity and innovation across a broad spectrum of categories, encompassing storytelling, social change advocacy, environmental sustainability, education, gaming, and more. The ‘Disruptor of the Year’ award will commend a creator who has challenged conventions, effecting substantial change or innovation within their field.
The ‘Celebrity Creator of the Year’ category aims to honor high-profile influencers who have utilized their platform to foster positive change and set new benchmarks for impactful online content.
The Indian government is poised to roll out the ‘National Creator’s Awards’ to recognize digital creators who have made noteworthy contributions to the online realm. The awards will span various categories, including the ‘International Creator Award’ and the ‘Tech Creator Award’.
The former will acknowledge international creators who have bolstered India’s cultural influence on a global scale, while the latter will honor individuals who demystify technology and offer insights into the latest technological advancements.
The selection process will entail a nomination phase, scrutiny of submissions, and a combination of public voting and expert evaluation. Winners will be chosen based on jury assessments and public input. The initiative aims to celebrate the transformative potential of digital media in fostering a more inclusive and empowered society, as articulated by the ministry.