Guwahati: In order to give customers, the option to place grocery orders on the messaging app, Reliance Retail has partnered with Meta, which owns WhatsApp.
Through the collaboration, JioMart will be made available on WhatsApp through the partnership, enabling users in India, including first-time online shoppers, to explore JioMart’s grocery inventory, add products to carts, and make payments without ever leaving a WhatsApp chat.
Isha Ambani addressed at the 45th annual general meeting of Reliance Industries and demonstrated how to use WhatsApp to do online grocery orders and pay for them.
In a Facebook post, Meta founder and CEO Mark Zuckerberg said, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat.”
Chairman and Managing Director of Reliance Industries, Mukesh Ambani said, “Our vision is to propel India as the world’s leading digital society.”
“When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp,” added Ambani.
Furthermore, the joint statement mentioned, “The JioMart on WhatsApp experience will revolutionise the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.”
It should be mentioned that Facebook revealed intentions to spend USD 5.7 billion to buy a 9.99 percent share in Jio Platforms in April 2020.