After testing the functionality earlier this year, YouTube has finally launched the “New to you” page on its platform. According to TechCrunch, the new tab is available on the YouTube homepage for mobile, desktop, and TV devices. According to YouTube, the new tool will allow users to discover new creators and material in addition to the standard recommended videos.
“You’ve told us that when you’ve caught up on your recommendations, you want to see new creators and new videos,” YouTube wrote in a blog post. “We hope this new option keeps things fresh, while also helping artists connect with new audiences.”
“New to you” is tailored to the viewer, as it tries to find a balance between content it thinks viewers will enjoy and stuff that is a little different from what they’re used to seeing. To see the “New to you” feature, you must be logged in.