Guwahati: Taking on the initiative to showcase the beautiful and rich biodiversity of North East India, the New Expedition, North East on Wheels was launched today in New Delhi. The event was officially launched today by Meenakshi Lekhi, Minister of State for Culture & External Affairs, Government of India in presence of other dignitaries including Ashish Kumar Chauhan, MD & CEO, Bombay Stock Exchange who was the Guest of Honour.
To mark the ‘Azadi ka Amrit Mahotsav’ 75 bikers from all over India will be a part of this journey which is organised by the Amazing Namaste Foundation.
The expedition, which is set to flag off on April 8, 2022, from Guwahati, Assam will see participation by riders from across India who will traverse a distance of about 1400 km across 7 states of North East in a span of 8 days. On their expedition riders will experience the vibrant and rich culture of the Northeast, their simple life, their food habits and much more.
Speaking about their initiative, Atul Kulkarni, Chairman, Amazing Namaste Foundation, organizer of the event said, “North East is very close to my heart and has always amazed me how each state is completely different from the other. It is this beauty of the region which we all must have the opportunity to experience and hence we have conceptualized North East on Wheels. We are sure many would like to join us on this expedition of exploring the North East region further.Through North East on Wheels, our endeavour is to provide an experience of a lifetime to people who undertake this journey with us.”
At the launch, the website of North East on Wheels was inaugurated with registrations declared open for the expedition. Out of all who register, only 75 riders will be selected by a team of jury members for the ride.
North East on Wheels is not just any expedition but a journey across North East India to learn and live their way of life. The North East has a lot to offer but barring a few prominent places and tradition, many are unaware of other things.
Commenting on the initiative, Meenakshi Lekhi, Hon. Minister of State for Culture & External Affairs, Government of India, said, “North East has a rich cultural heritage and is a store house of talent. It is one of the best examples of people living in harmony with nature. I am sure, North East on Wheels will help explore all that the region has to offer.”
At the launch program, a song, ‘Nikal Pade’ meaning ‘Set out/Venture’ was also launched which captures the true spirit of the Young India. The song is written by Tanishk Nabar; sung by Sugandh Shekhar,Yadu Krishnan, Arun.S, Divya.S.Iyer; music by Arun. S. ; Music producer- VAVAE; Additional programmer- Yash Pagare; Vocal arranger & Supervisor-Divya.S.Iyer; Flutist- Kiran Baral and Mix & Master- VAVAE.
The main idea behind ‘Nikal Pade’ is to create a theme song that echoes the energy of young generation and encourage them to be the torch bearers in all walks of life making India a better place and global leader.