Harley-Davidson on Tuesday announced its electric bicycle Serial 1 as the premium motorcycle maker launched its new e-Bicycle brand. The first e-Bicycles from the Serial 1 Cycle Company will be available for sale in March 2021.
“When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever,” Aaron Frank, Brand Director, Serial 1 Cycle Company said in statement. “We hope to once again change how cyclists and the cycling-curious move around their world with a Serial 1 e-Bicycle.”
The e-Bicycles will offer a combination of bicycle and electric power with a pedal-assist.
“The dynamic, fast-growing e-Bicycle space is at the forefront of a global mobility revolution,” Frank said.
The brand’s Serial 1 name comes from “Serial Number One”, nickname of Harley-Davidson’s oldest known motorcycle. The e-Bicycle brand started as a project under Harley-Davidson’s Product Development Centre with a small group of passionate motorcycle and bicycle enthusiasts.
The Serial 1 brand is led by Jason Huntsman, President; Ben Lund, Vice President; and Product Development; Aaron Frank.