Guwahati: Lionel Messi, a football player and international sports celebrity has been named the global brand ambassador of Education For All by ed-tech company BYJU’S.
The Argentine football team’s captain and member of Paris Saint-Germain, Lionel Messi has joined forces with BYJU’S to further the cause of equal education.
According to a statement released on Friday, this affiliation with one of the most well-known athletes in the world is in line with BYJU’S expanding worldwide reach and dedication to ensuring that education is accessible, equal, and cheap for everyone.
Notably, BYJU’S made history earlier this year when it was named the official sponsor of the FIFA World Cup 2022 in Qatar.
Throughout 3.5 billion people around the world are fans of football, and Lionel Messi has close to 450 million followers on social media.
The long-term partnership will see Lionel Messi appear in advertisements for BYJU’S Education For All beginning as he begins his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team.
Lionel Messi is regarded by BYJU’S as “The Greatest Learner of All Time” because of his relentless pursuit of knowledge and how it has changed the landscape of sport.
Messi, a seven-time winner of the Ballon d’Or, is widely regarded as the best passer, dribbler, and free-kick taker in the world. Messi credits his success to his dedication to continuing his education every day. BYJU’S thinks Messi’s unwavering work ethic, love of learning, and interest in the game will make him a perfect mentor for hundreds of millions of young people throughout the world.
“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. He rose from the grassroots to become one of the most successful sportspersons ever,” said Divya Gokulnath, Co-founder of BYJU’S, in the statement.
“That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side anything is possible,” Gokulnath said.
Similarly, Lionel Messi expressed his belief that his collaboration with BYJU’S Education for All will motivate students all across the world.
“I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes live, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top,” Messi said in the statement.
Messi also oversees the Leo Messi Foundation, a nonprofit he founded in 2007 with the notion that all kids should have equal access to opportunity to pursue their aspirations.